Similar to a post I did a couple of weeks ago, this post highlights another technological innovation in the sports industry. As time moves on, the age old question still remains: How do we keep the fans excited? What can we do to make the experience different and memorable to the fans?
Well, FoxSports, College Football, and GoPro may have just found an answer. Just last week, the major sports network and GoPro collaborated on a project that would provide fans with a whole new perspective on College Football. They created special hats, implanted with GoPro technology, and had the referees wear them during the game. The clips were then used in the actual game broadcast and on social media, as reported by Mark J. Burns from sportstechie.com.
The article quotes Michael Davies, FOX Sports Senior Vice President Technical & Field Operations from a prior statement:
“It’s in our FOX Sports DNA to constantly challenge our team to come up with new and interesting ways to enhance the viewing experience, bring fans closer to the action and make the story of sports even more compelling … this project with GoPro accomplishes all of that.”
Some of the footage from the Minnesota/Wisconsin game can be found in the video below.
GoPro has always been known for making some of the most innovative and versatile cameras. They have changed the way that people use a camera in everyday life and they’ve now wedged their way into the sports realm. This could prove to be very important for sports marketers because of its possible application to all sports leagues. Imagine watching your favorite hockey team or basketball team from the ice/court. It changes the dynamic of how sports are viewed and for that reason it needs to be taken into consideration by all sports marketers in all different sports.