College Football from a GoPro Perspective

Similar to a post I did a couple of weeks ago, this post highlights another technological innovation in the sports industry.  As time moves on, the age old question still remains: How do we keep the fans excited?  What can we do to make the experience different and memorable to the fans?

Well, FoxSports, College Football, and GoPro may have just found an answer.  Just last week, the major sports network and GoPro collaborated on a project that would provide fans with a whole new perspective on College Football.  They created special hats, implanted with GoPro technology, and had the referees wear them during the game.  The clips were then used in the actual game broadcast and on social media, as reported by Mark J. Burns from sportstechie.com.

The article quotes Michael Davies, FOX Sports Senior Vice President Technical & Field Operations from a prior  statement:

“It’s in our FOX Sports DNA to constantly challenge our team to come up with new and interesting ways to enhance the viewing experience, bring fans closer to the action and make the story of sports even more compelling … this project with GoPro accomplishes all of that.”

Some of the footage from the Minnesota/Wisconsin game can be found in the video below.

GoPro has always been known for making some of the most innovative and versatile cameras.  They have changed the way that people use a camera in everyday life and they’ve now wedged their way into the sports realm.  This could prove to be very important for sports marketers because of its possible application to all sports leagues.  Imagine watching your favorite hockey team or basketball team from the ice/court.  It changes the dynamic of how sports are viewed and for that reason it needs to be taken into consideration by all sports marketers in all different sports.

VR and Sports, What Does the Future Hold?

In the past few years, the major professional sports leagues have been constantly looking for ways to become more innovative and create a more engaged fan base, whether it be through Social Media initiatives or in-game experiences.

One of the most recent of these innovations, according to SVG News, is the arrival of PlayStation Virtual Reality (PSVR) at the Barclays ATP Tennis Finals last week. The tournament took place at the O2 in London and according to the staff at SVG: “Visitors to the Fan Zone at The O2 will be able to immerse themselves in matches by stepping into unique interactive pods featuring PlayStationVR where they will find themselves in a virtual tennis world.”

And…according to ATP Executive Chairman & President, Chris Kermode: “We look forward to unveiling this pioneering new technology at our season finale at The O2, offering a new and exciting way to experience our sport, as we look to leverage new technologies and engage with the next generation of fans.”

This pioneering effort by the ATP is very important for future sports marketers. The major sports leagues should follow this initiative as it could prove very important for increasing fan engagement.  It gives the consumer a whole new perspective on the game and gives them an incentive for coming to the game.  This particular strategy is a good one because PSVR was voted one of the top inventions of 2016 by Time Magazine, so it will no doubt become a very popular and recognizable product by consumers.  This is yet another reason for marketers to consider utilizing the technology in their live sports events.

Take a look at the video below for more on PlayStation VR from GameSpot’s YouTube page.