The trend in the past decade has been one towards heavy use of smartphones. This movement is heavily propagated by the millennial generation. Due to this fact, many of the top social media companies are focusing their attention on mobile devices and mobile ads.
Not immune to this trend is Twitter, and according to a post by eMarketer, “this year…digital ad revenues at the company will increase 13.2% to $2.26 billion, of which $2.00 billion will come from mobile placements.”
The graphic above represents the growing movement towards using Twitter on mobile. With this information, it is no surprise that Twitter has begun to focus digital ads on mobile. Seeing this, it should be obvious to other firms that it is time to make a move towards mobile as well.
This all comes at a time when Twitter has been struggling to compete with the other social networks out there. Currently, Twitter is used by 16.1% of the US population and about 3.9% of the world population (eMarketer.com). So creating new, enticing methods of attracting users is at the forefront of Twitter’s strategy, and it may start with the right step towards the mobile platform. Click the graphic above to read the full article from eMarketer.