Marketing by Millennials: Why Social Media is so Important

Millennials have grown up in a time of great technological change, and for years have been at the forefront of every new gadget, app, or social media platform.  As a result, they’ve become accustomed to adapting and utilizing every new innovation (Zimmerman, 2016). But have they been doing so effectively?

When social media platforms like Twitter, Facebook, Instagram, etc. began, they were more for social interaction and not so much for marketing.  With the unimaginable growth of all the most popular social media companies, it now becomes crucial for millennials to take advantage of the marketing potential found within. Especially in a time when most of this generation is either in the early stages of, or just beginning their careers (Zimmerman, 2016)

This is all highlighted in an article written by Kaytie Zimmerman called “5 Ways Millennials Can Use Social Media To Advance Their Careers.” According to Russ Fradin (quoted in the article), CEO of Dynamic Digital, the 5 areas to focus on are:

  • “Building long-term relationships
  • Creating professional accounts
  • Setting up social listening alerts
  • Posting meaningful content, and
  • Being consistent”

It not only becomes critical for millennials to be active on social media, but businesses as well.  Creating more relationships, can create more business.  For more information, and the video related to the article, click on the picture below




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